Tools, stucture & sing in Design Assignment Example | Topics and Well Written Essays - 500 words

Tools, stucture & sing in Design - Assignment Example l and the design, a designer must use the tool sparingly often selecting specific features of the tool and utilizing them in a manner that enhances the underlying message in the design (Gomez-Palacio & Vit, 2012). Such design principles as unity and variety place a designer in a precarious situation where he must select various elements such as color but manage to harmonize the variety in the final work to create a united piece. Structure in design on the other hand refers to a fundamental relationship of entities. The entities in this context refer to the different design elements such as color, line, shape, form and space among others. The placement of the design elements in order to create a concrete image that communicates effectively. The image below in this context is an example of a design structure. The image shows a concrete yet complementary arrangement of the design elements in a manner that enhances the appropriateness of each of the design elements. Unity is a principle of design that influences the structure of designs. Designers must for example unify the various elements of design in order to come up with a single image, one in which it becomes difficult to recognize the independent elements. Gestalt principles and Maslows hierarchy are two fundamental psychological concepts that influence the consumption of products of graphic design. Gestalt principles principle explains that people often see the whole instead of the single elements in design. This validates the need for designers to comply with the dictates of such principles as unity and balance. In design, sign refers to an image that represents the existence of another thing, event or an organization. The image below is a perfect example of a sign. As indicated in the definition, a sign must communicate values of the thing it represents. As such, designers must always observe the various theories and principles of design in order to develop an effective sign. Just as any other product of