The assignment is to develop an advertising strategy for a franchise Coursework

The assignment is to develop an advertising strategy for a franchise of your choosing - Coursework Example The company is defined by its unlimited milestones in the world of innovation and customer service. The marketing strategies of this franchise are dependent on customer satisfaction, environmental sustainability, and the utter need to expand beyond the current dimensions. Therefore, a diverse and cumulative marketing strategy is necessary to ensure that the franchise expands. The marketing strategies will involve finding the customers, maintaining their brands, networking, and selling of the product to the market. The Intercontinental Hotels Group is mainly concerned with customer satisfaction in order to oversee the final revenues of the franchise. The group should maintain the customer loyalty. This may be done through the provision of the best services to the customers to win their trust. The specific needs of the customer are taken into consideration. The customer is the basis of any business transaction. The staff at the franchise ensures that customer satisfaction is a necessit y. The mission of the franchise is to ensure that the customer gets an excellent service. All the other protocols of the franchise ensure that this mission is set to ensure that the customer loyalty is retained. The customer complaints are dealt with amicably and efficiently. Part of the marketing strategy is the introduction of the wireless network in the hotel rooms. This tends to give the customer a unique undertaking compared to the other competing hotels. All this improves the customer satisfaction and thus making the revenues increase eventually. Advertising techniques are also necessary for the marketing of this franchise. The company is widespread all over the world, and thus the large market stretch the hotel must serve. The provision of the best advertisement techniques deems the group successful in the management and customer service. The hotel provides five star services to its customers to try outdo other competitors in the same market. The best technique of advertising is the online advertising. The hotel provided the enigmatic service of online booking of rooms. The potential customers identify with the networking form of marketing. Currently, many people can access the social media through sites such as twitter, Facebook, and other sites. The ability of the group to prioritize the use of these services is a bold step in ensuring the culmination of the standards of advertisement in the marketing sector. Therefore, their marketing structure should ensure that customer appeal is portrayed. The group has been on the forefront of technology in the super positioning of better online technology measures in the franchise. The hotels have secured and simplified the private and public clouding network. This has the advantage of ensuring the provision of a favorable virtual network all over its hotels, including the resources in the software-defined networks. This has provided the cloud security and thus ensuring for the efficient communication to ensure a unified consumer satisfaction (Ferrell & Hartline, 2011). The customers can also access the services the hotels provide using the online means without being conned. Customer confidence is boosted since they can migrate around the private, public or hybrid cloud environments easily. Videos are posted online, and the customers can watch and make choices on the best services they want. Therefore, a larger target market is reached via the

Environmental Health Essay Example | Topics and Well Written Essays - 750 words

Environmental Health - Essay Example Environmental Protection Agency, 2012). The definition of medical waste was effectively provided in the Medical Waste tracking Act of 1988 which aptly states its meaning as â€Å""any solid waste that is generated in the diagnosis, treatment, or immunization of human beings or animals, in research pertaining thereto, or in the production or testing of biologicals." This definition includes, but is not limited to: blood-soaked bandages; culture dishes and other glassware; discarded surgical gloves; discarded surgical instruments; discarded needles used to give shots or draw blood (e.g., medical sharps); cultures, stocks, swabs used to inoculate cultures; removed body organs (e.g., tonsils, appendices, limbs); and discarded lancets† (U.S. Environmental Protection Agency, 2012, p. 1). 2. Describe the factors that contribute to its toxicity. Information from the World Health Organization (WHO) revealed that as much as 20% of medical wastes are classified as hazardous which â€Å" may be infectious, toxic or radioactive† (WHO, 2011). The factors that allegedly contribute to its toxicity include presence of micro-organisms, as well as preponderance of specifically identified drug-resistant micro-organisms. Likewise, disposing of these medical wastes improperly could pose indirect risks in terms of release of toxic pollutants. As emphasized, â€Å"incinerated materials containing chlorine can generate dioxins and furans2, which are human carcinogens and have been associated with a range of adverse health effects. Incineration of heavy metals or materials with high metal content (in particular lead, mercury and cadmium) can lead to the spread of toxic metals in the environment† (WHO, 2011, p. 1). 3. Name the environmental and occupational sources of exposure to it. The environmental and occupational sources of exposure to medical wastes include landfills, which â€Å"can contaminate drinking-water if they not properly constructed. Occupational risk s exist at disposal facilities that are not well designed, run, or maintained† (WHO, 2011, p. 1). Likewise, medical wastes which are not properly incinerated pose significant hazards. 4. How is it evaluated and treated? According to the Healthcare Environment Resource Center, medical wastes were previously monitored and regulated by the Environmental Protection Agency; but currently, various states have allegedly taken control and governance. The different regulations that stipulate guidelines and monitor, evaluate and treat medical wastes include: the State Medical Waste Regulations, OSHA Regulations, the US EPA Regulations, as well as the Department of Transportation (DOT) Regulations (Healthcare Environment Resource Center, n.d.). 5. What action could you, the nurse, take to reduce exposure of yourself, your co-workers, patients, and the community? As a nurse, the action that must be taken to reduce exposure to medical wastes include adherence to safety procedures as prescr ibed by OSHA and infection control. Likewise, proper disposal in designated waste receptacles must be followed. In addition, the role of nurses in educating other health care practitioners on its hazard and possible effects, if contaminated, should be enforced as a firm advocate for promoting a safe and secure environment. 6. List at least three web sources about it. References Healthcare Enviro

An article for the Australasian Journal of Early Childhood (AJEC) Assignment

An article for the Australasian Journal of Early Childhood (AJEC) - Assignment Example Teachers in these environments have the opportunity to use action research as a method of improving the interaction of students to the environment in the context of independent study. Figure 1: Children Engaging the Natural Environment in a Forest School (Cummings, 2010) Creating Quality Learning Environments Logan, Press, and Sumsion (2012) discuss the idea of discourses and gazes as ways of creating a discussion about policy and defining quality. Discourses involve the literature and communications in which the construction of human social interaction is framed and formed, taking from basic policy the cues on how to behave as prescribed by society. The gaze is a way in which to form philosophy through grouping different discourses together and seeing the world through a specific lens. The philosophies that are central to encouraging sustainability and environmental responsibility are enhanced through the use of discourses and gaze. ... st is that they have a strong sense of identity through feeling secure in their world and the second in that they learn how to effectively communicate. Forest schools use a constructivist approach to learning as they are concerned with the processes through which children will learn through constructing their own learning experiences. The three aspects used in the Forest Schools are: using the forest as a context for learning, using materials from the forest for learning, and the use of the five senses as well as building on their natural curiosity in order to construct learning (Cumming, 2010). The process of learning transforms into increased effectiveness of defining their sense of self within the context of identity and within the context of the world environment. Action Research The concept of action research as a means of self critique and transformation provides for creating new and better worlds as time passes. MacNaughton and Smith (2001) discuss action research in relations hip with post-modernism in which there is a pursuit of ‘truth’. Through techniques of action research, teachers are continually improving their influence in the classroom by using what they learn in their practice to transform their means of communication and influence. The truth becomes an organic form of learning in which discovery by students and teachers allow for constant improvement and change. Figure 2: Teachers in a Forest School (Forest Education Initiative, 2013) Action research can help to transform a number of different areas in practice, but in learning to create philosophies about the world and influence the socialization of children a professional is helping to shape the future through beliefs and traditions that can influence a lifetime. Literature from the Lady Gowrie

Injuries In The Workplace Essay Example | Topics and Well Written Essays - 750 words

Injuries In The Workplace - Essay Example Active work participation and good supervision are some of the important aspects in ensuring hazards are identified and tackled. Nevertheless, it is important to train workers on ways of ensuring safety in their workplaces. In this study, an investigation will be conducted in respect to the relationship between injury rates and different conditions in the workplaces. Although many organizations have some means of preventing and controlling hazards in workplaces, the effect of some conditions such as the total hours allocated for working and the impact of sensitization on high risk work places compared to less sensitization in low risk work places is ignored in many studies (Kennedy et al, 2010). Therefore, this study will investigate the impact that variation in the number of working hours and lack of protective sensitization in low risk workplaces , have on injury rates in workplaces. Research question 1. Does giving workers more time to complete their work reduce injuries in work places? 2. Does workers operating in high risk workplaces experience low injury rates than workers who operate in less risky workplaces because of high sensitization in high risk work environments? Hypothesis Null hypothesis: More working hours and working in risky working environments do not have any effect on the injury rate. Alternate hypothesis: More working hours and working in risky working environments have significant effect on the injury rate. Method and results The number of actual hours worked by all employees in the area/team for the 12 month period ending 12/31/2009 were taken and recorded in an excel spreadsheets. Also, operations for supervisors differed in terms of activities and risks. Risk ranged from low (1) office related to high (7) manual material handling activities. This data was taken and recorded in an excel worksheet as well. Finally, the average rate of injuries per 100 employees over 12 month period was recorded on the excel worksheets. Among these variables, the injury rate was taken as the dependent variable while the level of risk and hours worked was taken as the independent variables. The aim of the study is to find out the relationship between injury rate on the one hand and hours worked and risk, on the other hand. In other words, the researcher formulated a statistical model to find out whether the risk and hours worked can be used to predict the rate of injuries in workplaces. The data collected in the excel worksheets are then imported into an SPSS for statistical analysis. In this case, a regression analysis was run and the following output was established. Table 1: Model summary Model R Adjusted R Square Std. Error of the Estimate Change Statistics 1 0.455191 0.432491 13.16423 F Change Sig. F Change 20.05217 0.000000 Table 2: Coefficientsa Model Unstandardized Coefficients t Sig. B Std. Error 1 (Constant) 55.65025 6.654373 8.362959 .045 HOURS_WORKED RISK -0.000619 -2.080234 0.000128 0.988191 -4.855031 -2.105094 .000 .0405 a. Dep endent Variable: INJURYRATE Discussion and conclusion From table 2 above, the coefficient of hours worked is -0.000619 and that of the risk is -2.08. This means that the two independent variables are inversely related to the dependent variable. It also means that, when the hours worked and the level of risk is increased, the rate of injuries in the workplace is reduced (Morita, Lee & Mowday, 1993). The essence of this is twofold. First, when the workers are allocated adequate time to complete their tasks, there is a likelihood that they will concentrate and be more careful hence avoid injuries in the w

Challenging perspective in research Essay Example | Topics and Well Written Essays - 1000 words

Challenging perspective in research - Essay Example According to him: â€Å"Looking at the different cultures of the world, one finds that no society is classless that is un-stratified. There are some primitive communities so small that no class strata appear, the social organization resting almost entirely on age, sex and kinship; but even here chieftainship individual prowess and clan or family properly introduce an incipient stratification.† (Davis and Moore, 1945: 242, quoted in Zaidi, 1997: 29) A child learns the process of interaction with other individuals from family and the peer group. All the parents try to bring up their children within the best possible atmosphere. The resources play pivotal role in the socialization of the individuals in a society. The members belonging to the upper class contain better opportunities to educate and nurture their children, and thus can make them more civilized and cultured ones in the future years to come, whereas the lower classes lack proper sources and opportunities that may influence their children. Rothstein has also defined the fact in the following words: â€Å"Parents of different social classes often have different child-rearing styles. It makes sense when you think about it: If upper-middle-class parents have jobs where they are expected to collaborate with fellow employees or create new solutions to problems, they are more likely to talk to their children in open-ended ways that differ from how parents address children if their own jobs simply require following orders. Children raised by middle-class parents will, on average, have more inquisitive attitudes toward academic material than children raised by working- class parents. No matter how competent a schoolteacher, lower-class children’s achievement will, on average, almost inevitably be less. Because the achievement gap already exists by age 3, it is unlikely to be narrowed without expensive infant and toddler centers where lower-class children can be

See instructions below Term Paper Example | Topics and Well Written Essays - 1500 words

See instructions below - Term Paper Example strategy. The strategy will build on the company’s controlling positions in the market and in turn put them in a great position that will enable them improve profits over time. There are several important factors in the retail business that determine the success or failure of any business. Among them is advertising, product, distribution, pricing, and so on. Even so, pricing remains salient of these factors since it is the only one that generates revenue for the business. Most managers focused on product marketing considered all the other marketing aspects but gave pricing afterthought throughout the strategizing process. Currently, a lot of firms have adopted the guide throughout their pricing process and have seen incredible optimization of the whole marketing process bringing in profits and maintaining a competitive advantage. Wal-Mart, Target, and Amazon are some of the most successful firms in the world. Actually, all top in their specific line of business. Amazon retails goods throughout the world through the internet while Wal-Mart chain is the most successful retailer in the world. Both are household names. The three firms have taken advantage of p ricing as a strategy to increase sales and boost their revenue. As will be discussed later in the paper, pricing is an imperative factor in marketing and has colossal impacts on sale of goods and services. Even if a company adopts the other marketing strategies (advertising, product, and distribution) efficiently, ineffective pricing can have detrimental effects on the financial status of a company. While most firms know that this is the case, research shows that pricing as a strategy is continually being poorly adopted. Researchers and economists such as Thomas T. Nagle have, as a result, sought to create a universal guide where business men and company executives can borrow ideas from if they want to execute

How is Cannery Row like a Tide Pool Essay Example | Topics and Well Written Essays - 1000 words - 1

How is Cannery Row like a Tide Pool - Essay Example As the discussion stresses the starfish prey on mussels whereas gulls break open the sea urchins and feed on the starfish. The black bears also sometimes feed on the intertidal creatures when the tides are low. However, as much as the organisms must avoid the strong currents, wave, sun and predators to survive, they also rely on the constant changes in the pools for food. The creatures that thrive in the tide pool cannot survive on their own. There is some kind of interdependence among the various organisms, where each relies on the other for survival according to Halpern. This way of life in the tide pools have attracted special attention of philosophical writers such as John Steinbeck, marine biologists and naturalists.  This paper outlines that the life structures in the tide pools directly relate to the social structures of the Cannery Row. The mussels and limpets occupy the lowest status at the bottom of the pool whereas the starfish that prey on them and the eels that hide in crevices occupy a status above them. Hermit crabs who are always on the look out for empty shells that might be bigger than the ones they have also occupy the bottom of the sea. However, this structure is often silenced when the tides come back in but begin all over again when the tides move back and the ocean draws back.  The story of the Cannery Row revolves around the people left behind when the Cannery had closed. Mack and his friends (the boys) occupy the lowest status at the bottom end of the social structure just as the mussels.